Time flies when you love what you do! Just like that, the first quarter of 2016 is done. We thought this would be a good time to analyze the emerging…
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Why the new never completely drives out the old
I was speaking to a very smart client this week responsible for answering customer questions for a large company. (I am seeing several clients start to treat their “support” team…
Read MoreLead generating machine: is your website actively helping your business grow?
Your website, when done right, can be one of the most effective lead generation tools in your arsenal. But not just any landing page design will get the job done….
Read MoreDigital casualties: analog talent and foraging behavior
This is the fourth and final post on “digital casualties.” Check out the first three posts here, here, and here. As all things digital get most attention these days, there may be…
Read MoreVideo testimonials and video case studies are a great investment
If you’re looking to make a great investment for your business that has been used for centuries to drive revenue targets, then you should be looking at case study videos…
Read MoreBuild a page and profile for absolutely everything
Summary: if you have multiple locations and/or multiple products, you need to create social media channels for every single one of them. If you have several 9Round franchises in Northern…
Read MoreWhy 34 clear facts on Viewable Impressions matter
Impressions are a metric used in advertising to measure media delivery. In digital media, an impression occurs when an ad is called by a web browser. Each time an ad…
Read MoreTime to abandon spray-and-pray lead generation
A couple of years ago, a client told me he was having some lead quality problems. The company had contracted with a major IT publisher for a webcast that guaranteed…
Read MoreHow to earn customer loyalty in the age of chat
“You’ve just become my favorite airline.” Any business that succeeds in getting a customer to declare love for its brand has just converted an ordinary customer into a loyal customer. As any observer of Super Bowl…
Read MoreWhy is economic news always interpreted as bad news?
I just read an article on how awful it is for the US that oil prices are dropping. To be fair, this article is much more even-handed that the normal…
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