When they said our digital property might be in danger, I didn’t think the meant those digits! What damage might digital advertising bots do if they run into situations that…
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C-Suite Corner
How Your Company Can Fight Inflation
Inflation has been a hot topic lately. CFOs, management teams, and business owners have been working tirelessly to understand rising input costs and the strategies and tactics they can take…
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Making Your Differentiators Stick with Video
Think about the High-quality Deal If your company sells enterprise technology solutions, if pays to think of video in the context of the buying process. For surprising insights into buying…
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$80 Million of Non-Dilutive Voucher Financing May be Available to Smaller Life Science Companies
There is $80 million of non-dilutive voucher financing available to smaller life science companies. Your company may be eligible for financing if you meet two conditions: Have a new chemical…
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How To Balance Ethics and Profit When Using Customer Data
Organizations are increasingly under pressure from consumer expectations and data privacy regulations to protect customer data and ensure it is used responsibly. As consumers witness the rise of tech conglomerates…
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Agile Leaders, Thriving Talent
This edition’s featured article, The Real Secret To Retaining Talent (Harvard Business Review, March-April 2022), spurs us to consider our opportunity and obligation to make our colleagues feel special. Thoughtful, creative and…
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Climate Change Hits the Boardroom
SEC Proposed Rules to Enhance and Standardize Climate-Related Disclosures for Investors Under Review Mean New Board Roles Ahead In March, the Securities and Exchange Commission proposed rule changes that would require…
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Five Questions to Help You Explain Complex Ideas
The need to explain complex ideas is not particularly new, however, it seems as if everything fits into that category now. Here are three reasons that clear and concise messaging…
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Smarter Cybersecurity
Some challenges are overcome by fixing structural flaws in cybersecurity math and methods. For example, learn the value of improving dependency analysis. Other challenges are overcome with organizational change leadership…
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It’s Time to Develop a Video Strategy for Sales and Marketing
In former times, video content and budgets were largely incidental to B2B marketing strategies. Both sales and marketing organizations deployed video opportunistically to meet tactical objectives, but neither needed a…
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