I am mid-way through a blog series on marketing technology and I have to pause. Here’s why – I was inspired by a podcast interview that made me stop in…
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Are You Considering Behavior-based Personalization?
If you are like most marketers, you’ve probably been salivating over personalizing your website for years. It has always seemed like a good idea, but it’s never seemed possible. At…
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Pi Day and How to Make Your Digital Metrics Tasty
As marketers, it’s particularly important that we pay attention to the numbers that identify when our campaigns and our content deliver for our customers and companies alike.
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Tempted to Play an April Fool’s Joke? Ask Yourself These Questions
From T-Mobile’s Sidekick shoe-phone to Scope launching bacon-flavored mouthwash, April Fool’s Day pranks are as a part of western capitalism as limited time offers and celebrity endorsements. But are they…
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Why Creativity is Critical for the Workforce of the Future
In our world of rapidly evolving technology that is encroaching on everyone’s lives, there is no bigger transformative trend on the horizon than the expected impact of automation, artificial intelligence,…
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Must-attend B2B marketing conferences for 2019
It’s encouraging to see a resurgence in the quantity and quality of B2B marketing conferences and trade shows these days. For a while there, I was worried, as event after…
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Top 15 Online Marketing Tips and Tricks for Small Businesses
The Internet and social media provide small businesses with a great and accessible set of new tools, technologies and opportunities for success. Small business owners can now be more successful…
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SearchChat Podcast: Customer Intent is New Again
Alternatively: Chicken Soup for the Customer’s Soul It’s time to start thinking about the value of intent based marketing differently. The idea itself isn’t new, but now the data is finally…
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The Power of Video for Marketing to Millennial Decision-makers
In case you missed it, Gen Y surpassed Gen X’s share of the workforce a couple of years ago. IDG recently published a report, Marketing Your Technology to Millennials, on…
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Does Your Website Architecture Hold Up?
House building as metaphor for website design and development is, I admit, overused – “building a website is like building a house” just returned 5,680,000,000 results for me. Still, a solid foundation…
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