Here’s where I think B2B sales and marketing video is headed this year. More conversational. Less advertorial. More formats More interactive I think the traditional categories of testimonial, webinar, explainer, etc….
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Bruce McKenzie
A writer with a background in public broadcasting and corporate marketing communications, Bruce McKenzie pioneered the “2-Minute Explainer®” brand video for technology businesses in 2004. Customers have included numerous enterprise technology companies (Cisco, IBM, BMC, Brocade/Broadcom, Software AG, CA Technologies, CompuCom) as well as B2B startups. Rebranded “Technology Business Video” in 2017, the company today produces a variety of “tactical” videos to reach buying team members throughout the sales cycle. We take everything marketers want to say and transform it into short videos that communicate stuff buyers want to know. It’s basically what good writers do, made visual. Visit www.techbizvideo.com to learn more or set up a chat about tactical videos with the Technology Business Video professionals.
Modeling B2B video content on micro-learning
You might begin to think differently about designing video content if you think about your viewers and what they want to learn from your B2B video content. What is micro-learning?…
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Men vs. women? Who should narrate your explainer video?
Is there any reason to prefer a male or female explainer video narrator for tech-oriented videos? My answer has always been “not really.” However, Ben Lebay, a researcher at ConversionXL.com, has published a nice…
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Interactive video for sales just got a big boost from Apple
In a wide-ranging report, The Future of Video, Feng Li of London’s Cass Business School writes that “video is not simply an important part of the online experience. Increasingly, video is the…
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Virtual reality for B2B marketing may soon be reality
I hadn’t paid much attention to virtual reality for B2B marketing (or anything else), until the most mainstream of all mainstream media, The New York Times, gifted more than a million…
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Increasing customer engagement with videos just got easier
Increasing customer engagement with video is not the same as upping the level of charm in the video. It’s getting the customer involved. On the interwebs this generally means clicking…
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Socialize your videos for business development
People spend more than 100,000,000 hours every day watching video on Facebook, which will soon be 100% video, according to Mark Zuckerberg. Sales and marketing people take note: video is a medium…
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