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Coronavirus Crisis Communications

This podcast, by our Senior Advisor Sharon McIntosh kicks off a special series titled “Creating Resiliency During the COVID-19 Crisis.” 

This series will feature articles, podcasts and additional resources from our Consultants Collective member consultants, advisors and coaches, whose experience and expertise includes risk and change management, Asia, China, offshoring, leading distributed global teams, managing crises and internal communications, deploying and managing online collaboration tools that enable people to work together virtually, developing new models, as well as expertise in innovation and design-thinking, work-life integration — and more — all of which uniquely positions Consultants Collective to serve its clients during this time. We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. If we can provide additional help and support through our executive consulting, advisory and coaching services, please contact us.

Talk of COVID-19, or Coronavirus, is dominating the headlines, your timeline ― and probably your headspace. On top of your own family’s health and wellbeing, you have your business, customers and employees to worry about.

As you navigate the fine line between information-sharing and fear-mongering, what’s the right message to send? Andy Gilman — a well-known crisis comms expert —  has the answers in today’s episode of EE Voice – in less than 14 minutes. (As anyone can now tell you, that’s equivalent to time spent on about 42 hand-washings).

Whether you are adapting an existing crisis communications plan or starting from scratch, you’ll want to tune in for Andy’s expertise.

Sharon McIntosh

Sharon McIntosh

Sharon McIntosh is a senior advisor for Consultants Collective as well as the president of And Then Communications. With more than two decades of communications experience, she has a passion for creating and executing new ideas to drive employee engagement at Fortune 500 companies. Now she’s turning her attention to helping other organizations great and small do the same. Her clients have included United Technologies, Otis Elevator, Toyota, Intercontinental Hotel Group, AbbVie, TEGNA media and AppSpace, among others. Most recently she served as PepsiCo’s vice president of Global Internal Communications, overseeing the company’s efforts to connect with its more than 274,000 employees worldwide. She and her team launched a number of innovative employee initiatives, including the company’s first social media training (SMART U), a social tool to share internal news externally and PepsiCo’s award-winning employee ambassador program. Before joining PepsiCo in 2004, Sharon spent seven years at Sears. Among her greatest contributions there, she launched a marketing strategy for all life events, ran user experience for the company’s e-commerce site and introduced the company’s first intranet. Prior to Sears, she worked at Waste Management, publishing more than 14 annual reports for various business units, managing shareholder meetings, drafting senior executive speeches and handling media relations.

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