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You can’t eat bare hands

fair chase documentary persistence hunting
The pronghorn (Antilocapra americana) is a species of artiodactyl mammal indigenous to interior western and central North America.
Antilocapra americana

In your business, how risky is your Plan A? Are you only chasing the big wins? If you don’t land the big gig, will you come home to your partners and staff completely empty-handed, putting your business tribe at risk of not living through the night, the month?

You can’t eat bare hands.

There is a reason why humans went from hunting to hunting-and-gathering, to farming. While coming home with enough fresh meat to feed your entire village is highly-prestigious, coming home empty-handed to empty tummies can be a death sentence to our most vulnerable.

You Can’t Eat Bare Hands

In Fair Chase, élite Kenyan professional runner, Andrew Musuva, says it so elegantly that I needed to go back to Amazon Prime Video and transcribe in words from the documentary verbatim—it’s well worth reading through and indicative why we oftentimes lose sight of our plan Bs and become hyperfocused on felling the big buck:

 Andrew Musuva
Andrew Musuva

“Hunting back home is more exciting. Why? We don’t have guns. I’m used to going hunting and coming home with nothing when people are waiting for something.  You leave the kids, and go look for food and come without food.  What are you going to tell the kids when they ask you where the food is? They wanted to eat something. You come with bare hands. They can’t eat bare hands. So that bothers you. That’s a different feeling than dropping out of a race. There’s no tomorrow. The most exciting moment of the hunt is when you see you’re going to take it. You feel like you are born again.”

Fair Chase is a documentary about the failed hunt of a pronghorn. In it, eight élite runners try to literally run down to exhaustion the fattest, oldest and biggest buck—on foot. This is how we humans hunted ten-thousand years ago and it’s also how two of the eight runners hunted deer when they were young.

It’s called persistence hunting.

Yes, two of the Kenyan runners, Andrew Musuva and Jonathan Ndambuki, both admitted to using the same ancient art of persistence hunting to run down their own deer and kudu when they were boys in Kenya. Doesn’t that fact that this was commonplace amongst rural Kenyan villagers as recently as twenty-years-ago enough proof without needing to produce a documentary highlighting a failed experiment? Mind you, I really enjoyed this 53-minute movie.

It Takes (the Whole) Village to Run Down a Buck

Hen with chicken eggs
Gallus gallus domesticus

It seems to me that big hunts are often all-or-nothing events that demand all the resources of a possibly already-hungry village. The resources required to even venture to take down a fat, old, pronghorn buck required weeks of preparation, all of the time and treasure in terms of resources, and then, at the end of the hunt, they came home without food. At the end of the film, they came home with bare hands. You can’t eat bare hands. So that bothers me.

In business, feel free to try to run down big game but don’t forget to tend your garden, feed your chickens, and develop a taste for rabbit stew.  Low-risk diets of eggs, veggies, and small game provide a village enough baseline fuel and resources to fuel the big risky all-or-nothing hunts.

Feel free to own the yacht but hire a crew if you’re not yet seaworthy. If you get my drift and want to adopt the yachting lifestyle yourself but either don’t have the mad sailing skills yourself, don’t yet posses a world-class crew, and don’t know yet where to go, then you should give me a call or reach out me by email — so I can help you pilot your vessel now, in the tranquil blue-green shallows of the Caribbean, as well as in the roughest seas and into — as well as out of — the storm.

If you’d like to chat more, call me at +1 (202) 869-3210 Ext 0001  email me, or feel free to self-schedule a 15-minute call, a 30-minute call, or a 60-minute call with me.

Chris Abraham

Chris Abraham

Chris Abraham, digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO), online relationship management (ORM), Internet privacy, Wikipedia curationsocial media strategy, and online public relations with a focus on blogger outreachinfluencer engagement, and Internet crisis response, with the digital PR and social media marketing agency Gerris digital. [Feel free to self-schedule a 15-minute call, a 30-minute call, or a 60-minute call with me] A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, web strategy consultant and adviser to the industries' leading firms. Chris Abraham specializes in web technologies, including content marketing, online collaboration, blogging, and consumer generated media.  Chris Abraham was named a Top 50 Social Media Power Influencer by Forbes, #1 PR2.0 Influencer by Traackr, and top-10 social media influencers by Marketwire; and, for what it’s worth, Chris has a Klout of 79 the last time he looked. Chris Abraham started doing web development back in 1994, SEO in 1998, blogging in 1999, influencer engagement in 2003, social media strategy in 2005, blogger outreach in 2006, and Wikipedia curation in 2007. Feel free to self-schedule a 15-minute call, a 30-minute call, or a 60-minute call. If you want to know the services that Chris offers check out Services If you want to work with Chris use the Contact Form You're welcome to follow me via Social Media You can learn more about Chris over in About Chris writes a lot so check out the Blog Chris offers webinars so check Events

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