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6 competitive intelligence tools from 6 experts

Yesterday, Rob Petersen presented our January webinar about competitive intelligence tools. Here’s what it was all about:

“Know your enemy and know yourself and you can fight a hundred battles without disaster.” – Sun Tzu (Art of War)

Competitive Intelligence is the gathering of publicly-available information about an enterprise’s competitors and the use of that information to gain a business advantage. If Sun Tzu were with us today, he would probably use digital competitive intelligence tools to understand his adversaries. Which ones would he use and for what purposes?

In this webinar, you will learn about 6 digital competitive tools recommended by 6 experts. You will learn about their uses through real applications and demonstrations. Many of these tools are “open source” and offer a free version so you can put them to use for your business right after the webinar.

Wouldn’t that be a competitive advantage your business could use? Wouldn’t it be worth 30 minutes of your time to watch this free Biznology® webinar?

Rob Petersen is one of our Biznology authors and the President of BarnRaisers.  You can find his bio here.

Thanks to all our sponsors!

BarnRaisers LLC

GaggleAMP

Gerris digital

MENG NJ Chapter

 

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Mike Moran

Mike Moran is an expert in digital marketing, search technology, social media, text analytics, web personalization, and web metrics, who, as a Certified Speaking Professional, regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide. Mike serves as a senior strategist for Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also serves as a member of the Board of Directors of SEMPO. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs. In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He is a Senior Fellow at the Society for New Communications Research. Mike worked at ibm.com from 1998 through 2006, pioneering IBM’s successful search marketing program. IBM’s website of over two million pages was a classic “big company” website that has traditionally been difficult to optimize for search marketing. Mike, working with Bill Hunt, developed a strategy for search engine marketing that works for any business, large or small. Moran and Hunt spearheaded IBM’s content improvement that has resulted in dramatic gains in traffic from Google and other internet portals.

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