After a year like no other, now is the perfect time for a deep dive into the strengths, weaknesses, opportunities, and threats your small business will face in 2021. Using…
Read MoreCompetitive advantage
Digital Selling with Video in 2021
The most influential tool for sales success in 2020 was video conferencing. According to Hubspot, “74% of leaders who outperformed targets this year said virtual meetings were “as or more…
Read More6 competitive intelligence tools from 6 experts
Yesterday, Rob Petersen presented our January webinar about competitive intelligence tools. Here’s what it was all about: “Know your enemy and know yourself and you can fight a hundred battles…
Read MoreGetting back to marketing basics
In the rush to implement the latest social and digital marketing programs, many marketers appear to focus on the communication aspects of their initiatives, often without much thought about the…
Read MoreBuild a Breakthrough Brand with a Clear Competitive Positioning
Yesterday’s Biznology® Webinar with Denise Lee Yohn was all about brand positioning. Do you need to strengthen your brand’s differentiation vs. competitors? Are new brands entering your category and changing…
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