Yesterday, Rob Petersen presented our January webinar about competitive intelligence tools. Here’s what it was all about:
“Know your enemy and know yourself and you can fight a hundred battles without disaster.” – Sun Tzu (Art of War)
Competitive Intelligence is the gathering of publicly-available information about an enterprise’s competitors and the use of that information to gain a business advantage. If Sun Tzu were with us today, he would probably use digital competitive intelligence tools to understand his adversaries. Which ones would he use and for what purposes?
In this webinar, you will learn about 6 digital competitive tools recommended by 6 experts. You will learn about their uses through real applications and demonstrations. Many of these tools are “open source” and offer a free version so you can put them to use for your business right after the webinar.
Wouldn’t that be a competitive advantage your business could use? Wouldn’t it be worth 30 minutes of your time to watch this free Biznology® webinar?
Rob Petersen is one of our Biznology authors and the President of BarnRaisers. You can find his bio here.
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