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The 7 challenges of social media listening

My webinar yesterday was about the dangers of social media listening.

It just happened again. You’re staring at the dashboard of that slick social media listening tool that everyone likes so much, and you have the gnawing feeling that the data just isn’t right. Oh sure, you know that nothing is perfect, but this falls far short of “not perfect.” You’re looking at the wrong social media conversations—there is lots of chaff amidst the wheat—and making decisions based on these numbers just doesn’t make any sense. You’re wondering if anyone understands how to even articulate your concerns about data accuracy.

pixabay-angry-man-274175_1280In this webinar, you’ll find out how to communicate with your peers and your superiors the dangers and the challenges of social media listening, including:

  • The limits of Boolean searches for finding relevant conversations
  • The danger of aggregating inaccurate numbers
  • The oversimplification of sentiment analysis

In this free 30-minute Biznology® webinar, you’ll see real examples that bring home these challenges so that you understand them better and can better explain to others the need to protect yourself from erroneous conclusions. Don’t leave your business decisions at the mercy of technology that is not up to the task.

Thanks to all our sponsors:

BarnRaisers LLC

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GaggleAMP

Gerris digital

MENG NJ Chapter

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Mike Moran

Mike Moran is an expert in digital marketing, search technology, social media, text analytics, web personalization, and web metrics, who, as a Certified Speaking Professional, regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide. Mike serves as a senior strategist for Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also serves as a member of the Board of Directors of SEMPO. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs. In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He is a Senior Fellow at the Society for New Communications Research. Mike worked at ibm.com from 1998 through 2006, pioneering IBM’s successful search marketing program. IBM’s website of over two million pages was a classic “big company” website that has traditionally been difficult to optimize for search marketing. Mike, working with Bill Hunt, developed a strategy for search engine marketing that works for any business, large or small. Moran and Hunt spearheaded IBM’s content improvement that has resulted in dramatic gains in traffic from Google and other internet portals.

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