There are thousands of people online this very moment who are working hard on sorting out how to make the most of a life that has been affected by illness…
Read Moresocial media listening
Organic vs paid social media: 12 myths vs realities
Organic social media is the use of social networks like Facebook, Twitter, YouTube, Pinterest, Instagram, and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to…
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Don’t screw up your social media listening
Let me guess: your company has an outstanding social media presence. You do social listening every week. You have an 80% Share of Voice. You have a ton of retweets…
Read More12 inspiring social media monitoring case studies
90% of marketers say social media is important to their businesses. 68% analyze their social media activities. Only 41% are able to measure their social activities. (Social Media Examiner) The…
Read MoreWhy big data and content marketing go together
Most of you are aware that James Mathewson and I have a new book out, Outside-In Marketing, which helps content marketers to use big data to improve their results. James…
Read MoreWhen does Time not mean time?
When does Time not mean time? Just about all the time. I asked someone this question today at a meeting at Time-Life headquarters because social media listening is expected to get…
Read MoreAre you using social media for search keyword research?
Google took away your keyword data. I know how awful that was. But what are you doing about it? Yes, you can bemoan your fate, but you must also dust…
Read MoreWhy do you need social media listening to understand customers?
Clients speak with me all the time about all the things that they do to understand customers. They use focus groups, surveys, Net Promoter Score, brand trackers, and probably the…
Read More2015: The year social media listening grows up
Happy New Year, everyone. This is the time of year where everyone makes predictions to show off how smart they are. At least they seem smart until you read the predictions later….
Read MoreThe 7 challenges of social media listening
My webinar yesterday was about the dangers of social media listening. It just happened again. You’re staring at the dashboard of that slick social media listening tool that everyone likes…
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