90% of marketers say social media is important to their businesses. 68% analyze their social media activities. Only 41% are able to measure their social activities. (Social Media Examiner) The…
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The 7 challenges of social media listening
My webinar yesterday was about the dangers of social media listening. It just happened again. You’re staring at the dashboard of that slick social media listening tool that everyone likes…
Read MoreThe social media listening market is maturing
Monday, I talked about the Convey API, a new offering from Converseon that earned DataWeek’s Innovator of the Year on Social Media. My point Monday was that the Convey API…
Read MoreDo you need accurate sentiment for social media listening?
Most of you know that I serve as Chief Strategist at Converseon, so I spend a lot of time thinking about sentiment analysis techniques for social media listening. My background…
Read MoreHow is Google feeling about sentiment analysis?
If you don’t know what sentiment analysis is, it might be time to learn. Even if you don’t care about its more popular uses, search marketers need to get acquainted…
Read MoreGoogle gives Sentiment Analysis a multistar rating
Perhaps you’ve heard of sentiment analysis, a software technique that can decide whether something a person wrote is positive or negative in tone. Recently, Google made headlines with an addition…
Read MoreSentiment analysis: Naughty or nice?
Some of you know that I’ve been working in text analysis technology for over 20 years. I started out working on search technology, spent time in news analysis, text categorization,…
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