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How to build your influencers in social media

Yesterday, our author Chris Abraham  presented our latest Biznology webinar about how to grow your social media influence.  Whether you’re just dipping your toe into the social media waters or you’re a competent swimmer, there’s always more you can do towards increasing your online presence by building up your influencers in social media. Social media is made up of the people you’re doing business with now, your current sales channel, your past successes, and your future prospects.  All those potential Likes, Plusses, Stars, Followers, and Friends are more than num­bers. No matter where you’re starting from, this webinar will help you grow both your numbers and influence online.

You’ll find out how to build and buff your brand online, working both on developing supporters and influence by expanding your brand onto different social media and communication platforms while increasing, deepening, and unifying the network you have with the network you’ll start developing over time. Specifically, sorting out ways to use one platform as “gravity assist” to the others.  How to leverage your lists to grow your social media profile and how to activate your social media presence in order to  grow your email lists and even convert your friends and followers into deep contacts who can be prospects, clients, and sales.  Don’t worry, Chris breaks it all down into step-by-step recommendations on what to do, how to do it, and who to use.

In this free 30-minute Biznology® webinar, Chris Abraham helps you take all your disparate online communication channels and unify and then activate them; or, if your hands are empty and you’re just starting out, Chris will not only launch you on your way to being as influential online as you are in real life but using social media’s “gravity assist” to slingshot your business into the stratosphere, going from local to global.

Chris also expanded on some answers that he gave during the webinar:

Q: What is off limits in social media? In other words, how much is too much?

A: Any amount is too much if you’re not treating social media as a way of engaging prospects, colleagues, competitors, or working on sharing your mad skills with people who are already influential, who will maybe/probably become influential, or who might be able to help you along or further your professional interests and your career. I forgot to mention it in the webinar: personal brand! It’s about creating a personal relationship with the same people that maybe other people at your company, your brand, or your organization enjoy, but personally.

Look at Scott Monty or Robert Scobel or Steve Rubel — they were all personal brands before they became corporate brands. Plus, if you have your own personal brand, you’ll also have leverage when it comes to promotion time or when it comes to letting people go. If you can personally become more useful than the BD/sales people and even help land business and push the bottom line through your influence with influencers, it’ll all be worth it.

Q: Should we share our blogs on all of our social media platforms to gain traffic to our personal sites?

A. Yes you should. Social media profiles should, really, act as part of the funnel of attraction that leads people to come to your content — and ultimately to your site — the site with all your contact info on it. Because this is all about selling yourself, your capabilities, and how to quickly access you. And it’s not poor form, either, because you are creating original content, anyway, but just longer form: the blog.

Q: How do you set “mini goals”? How do you know what you are doing is working when there is no immediate, realizable goal at hand?

A. That’s a really good question. Really. Well, maybe you don’t know. Are people liking your work. Are you being retweeted at all? Are you getting any contacts from your websites? Are people trying to befriend you on LinkedIn or on other professional sites? Are you getting direct messages on Twitter? Are you submitting articles to new websites like Forbes or Huffington Post? Even BuzzFeed? Try everything out. I don’t know, I really can’t answer your questions.

Thanks to all our sponsors:

BarnRaisers LLC


Gerris digital

MENG NJ Chapter

Mike Moran

Mike Moran is a Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also served as a member of the Board of Directors of SEMPO. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website,, most recently as the Manager of Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs. In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He was a Senior Fellow at the Society for New Communications Research and is now a Senior Fellow of The Conference Board. A Certified Speaking Professional, Mike regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide

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