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Improving PPC performance: 10 competitive monitoring tips every search marketer should know

Lori Weiman of The Search Monitor presents our latest webinar with 10 tips to improve your pay per click (PPC) results. Imagine how well your PPC campaigns would perform if you had full visibility into the activity of competitors and industry leaders.   Most marketers don’t realize these tools exist, but it’s not hard to see what ads they’re running, where they run, the ad’s duration, what they say, what click through rate (CTR) they get, and even what they spend.

In this webinar, you’ll learn the ten most important monitoring tips involving:

  • Keywords:  Learn the keywords used by any company
  • Spend:  Adjust cost per click (CPC) and monthly spend  to get your desired market share without overspending
  • CTR:  Create benchmarks for CTR and click volumes for 1,200 different verticals
  • Copy:  Learn which ad copy and offers are most effective
  • Search Engines:  See how to monitor mobile, international, and foreign language engines
  • And more, including rank, number of ad variations, geo-targeting and day-parting

In this free 30-minute Biznology® webinar, Lori Weiman exposes marketers to important trends in paid search and display marketing and the monitoring tools needed to take advantage of them.

Lori Weiman is one of our authors at Biznology.  As the CEO of The Search Monitor, her mission is to give search marketers the precision ad intelligence they need to outperform the competition. Prior to The Search Monitor, Lori developed real-time bidding and tracking products for paid search and affiliate marketing. Lori is a frequent speaker at conferences such as SES, SMX, Search Insider Summit, and Affiliate Summit and a regular contributor to multiple blogs on search and affiliate marketing.

Thanks to all our sponsors:

BarnRaisers LLC

GaggleAMP

MENG NJ Chapter

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Mike Moran

Mike Moran is an expert in internet marketing, search technology, social media, text analytics, web personalization, and web metrics, who, as a Certified Speaking Professional, regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide. Mike serves as a senior strategist for Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also serves as a member of the Board of Directors of SEMPO. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs. In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He is a Senior Fellow at the Society for New Communications Research. Mike worked at ibm.com from 1998 through 2006, pioneering IBM’s successful search marketing program. IBM’s website of over two million pages was a classic “big company” website that has traditionally been difficult to optimize for search marketing. Mike, working with Bill Hunt, developed a strategy for search engine marketing that works for any business, large or small. Moran and Hunt spearheaded IBM’s content improvement that has resulted in dramatic gains in traffic from Google and other internet portals.

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