Trending Now

Podcast with SEO 101

Several weeks ago, I was able to sit down for an interview on SEO 101 on Webmaster Radio. It’s taken me quite a while to post this link, but I am finally getting around to it today. (I kinda saved it for a day when I was at a conference all day and now traveling to get home.) I’ve done a number of interviews for the second edition of Search Engine Marketing, Inc., but this one put more emphasis on what’s new in the book, especially the new chapter on social media and multimedia and the new chapter on paid search. Don’t be fooled by the “101” title: Carolyn Shelby, Brian Mark, and David Brown asked some good questions that even search veterans might want to think about. If you’ve got a few minutes to kick back, check out my SEO 101 interview.

Reblog this post [with Zemanta]
Avatar

Mike Moran

Mike Moran is an expert in internet marketing, search technology, social media, text analytics, web personalization, and web metrics, who, as a Certified Speaking Professional, regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide. Mike serves as a senior strategist for Converseon, a leading digital media marketing consultancy based in New York City. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also serves as a member of the Board of Directors of SEMPO. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs. In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He is a Senior Fellow at the Society for New Communications Research. Mike worked at ibm.com from 1998 through 2006, pioneering IBM’s successful search marketing program. IBM’s website of over two million pages was a classic “big company” website that has traditionally been difficult to optimize for search marketing. Mike, working with Bill Hunt, developed a strategy for search engine marketing that works for any business, large or small. Moran and Hunt spearheaded IBM’s content improvement that has resulted in dramatic gains in traffic from Google and other internet portals.

Join the Discussion

Your email address will not be published. Required fields are marked *

Discussion

  1. Avatar John Philips

    Great interview. I need to start utilizing POD casts on my websites.

  2. Avatar Marsha Gellerman

    Thanks for the interview. According to my experience too Podcasting has become very good and important method of IM today.

  3. Avatar sparker

    very nice interview indeed. using podcasting proving another great marketing campaign i guess

Back to top