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Why small businesses need search

Time was that there was no easy way to promote a small business. Everything cost buckets of money and that was the one thing that small businesses never had. If you’ve been stuck in this situation with your business, check out my new post on Search Engine Guide, “Why Small Businesses Need Search.”

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Mike Moran

Mike Moran is an expert in internet marketing, search technology, social media, text analytics, web personalization, and web metrics, who, as a Certified Speaking Professional, regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide. Mike serves as a senior strategist for Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also serves as a member of the Board of Directors of SEMPO. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs. In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He is a Senior Fellow at the Society for New Communications Research. Mike worked at ibm.com from 1998 through 2006, pioneering IBM’s successful search marketing program. IBM’s website of over two million pages was a classic “big company” website that has traditionally been difficult to optimize for search marketing. Mike, working with Bill Hunt, developed a strategy for search engine marketing that works for any business, large or small. Moran and Hunt spearheaded IBM’s content improvement that has resulted in dramatic gains in traffic from Google and other internet portals.

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  1. Avatar Prevailing Wage Expert

    Well Stated. Businesses definately need search!

  2. Avatar AstucesWeb

    For a small businessman, internet has shrunk his whole market onto a desktop. The internet has made the computer into the whole office, where he can store all his correspondence, interact with the customers, and even execute the orders, merely at the press of a few keys on his key board. Even the payments can be made and received online. This has resulted in huge reduction of costs which went mainly in the maintaining a full fledged office and the overheads incurred in hiring office staff.
    But to maintain an office online, it is necessary that the people find you out. All this is done through effective Internet Marketing techniques. Unless such strategies are incorporated in your marketing plan, it would be akin to setting up your showroom on a deserted island which no one visits.

  3. Avatar Karan Bhatia

    thanks for sharing a nice article. It is true, promoting a business online is not easy anymore. Full of scams and pitfalls, one has to be really careful of what one wants to do to promote his business online.
    Karan @ Auto Life House

  4. Avatar selena

    Let the world know about your business whether it is small or big and that is essential. Nowadays internet marketing is good option for promoting your business.
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