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Is paid search part of marketing?

Is paid search part of marketing? Is it an evolving craft, full of artful nuances? Or is it nothing but a cold, calculating, data-driven science, devoid of creativity, passion, and…

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Free paid search for non-profits

Jim Evans contacted me a while back hoping I could help him with his master’s thesis on search marketing for non-profit organizations. I helped him a little bit, and he…

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