Yesterday’s Biznology® Webinar by Paul Gillin was about how to prepare for and prevent social media attacks on your brand. That Facebook page you set up to promote your business might just become your biggest headache. Customers who used to suffer frustration in silence now have a voice, and they’re taking their opinions to the whole world. Customer attacks on brands via Twitter, blogs, Facebook, Change.org and many other outlets are skyrocketing, and the task of protecting brand reputation has become one of the top concerns of corporate executives and marketers.
You no longer have the luxury to think. Attacks can go viral in hours, and your response has to be in real time. The good news is that angry critics can become raving fans when handled skillfully, and vocal customers can make your business better. About 90% of angry customers can be satisfied with a little TLC.
In this free 30-minute Biznology® Webinar, Paul Gillin explains:
- How customer attackers use social media to build momentum for their cause
- The five most common mistakes businesses make when responding to critics
- How to prevent the most common attacks
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