Every time you see the news there is another story of a person’s or company’s reputation at risk–or worse. The growing risk from a tarnished reputation undermining the value of…
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Crisis Management
Online reputation management definition and process
Content marketing is online reputation management. Registering all your brand and personal domain names is online reputation management. Registering, populating, maintaining, and updating all your brand and personal social media…
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Online reputation pros require a year to fix Google Search
In response to negative search results on the first two pages of Google, even $30,000-a-month Enterprise level campaigns demand 12-month campaign contracts from their clients. We do this not because…
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An apology is not enough to be forgiven
Step one after your reputation is publicly eviscerated: retain a lawyer, a crisis manager, a PR shop, and an online reputation management agency like mine, Gerris Corp. Step two: turn…
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You can’t ignore the power that search holds for your business
If you’re a serious business person whose business isn’t digital, you’re probably too busy making money to fool around on social media. Social media’s stupid, right? Just baby pictures, workout…
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Half of your audience hates you
The contentious political times we live in offer scant places to hide for the average company. For every Patagonia that wears its collective ideology on its sleeve, there are thousands…
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Online reputation management (ORM): don’t forget Google when you’re in crisis mode
When the shit hits the fan and you, your client, your company, or your brand ends up in the entirely wrong sort of spotlight and you don’t fully subscribe to…
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It’s not what Dove meant, it’s what people see
Dove has historically actively pursued women’s diversity in race, color, size, shape. This is a controversy of context in a world that is not only allowed but empowered to excerpt,…
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Creative strategies to improve your brand’s online reputation
Online reputation management is an area of marketing that often flies under the radar, but its impact on your business is much larger than you may think. In fact, 92%…
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Five social media courses make one social media strategy meal
When I was young and naïve pasta was called spaghetti, and it was the main course of dinner at home. Then I took my mom to Genoa on holiday and quickly discovered that…
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