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Global Social Media Marketing

My monthly Biznology® Webinar yesterday was called “Global Social Media Marketing.”  I talked for 30 minutes about how to apply your social media strategy on a global scale.    Social media is becoming part of every marketer’s toolkit, but is your international marketing being left behind? The Web gives every customer a printing press that competes with yours, but are you reading what they are writing? Marketing has become a global conversation instead of a one-way message from the marketer. Sure, Twitter is important here, but how about in China? Do you know where the conversations are happening in each country market you’re in? Moreover, how do you decide which social media tasks should be done in headquarters and which should be done in each country? In this Webinar, you’ll find out how to:

English: A protester holding a placard in Tahr...
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  • Identify the most important social venues in each country market
  • Choose which markets are most ripe for a social approach
  • Detect which social media tools are smart about national languages
  • Create a strong central program that allows each country to do what it does best

In this free 30-minute Biznology® Webinar, I explained how to take what you already know about social media and apply it on a global scale. Don’t assume that what worked in your home country will work everywhere, and don’t expect that you can run your worldwide social program from headquarters. Learn how to use your organization’s own market knowledge to get the most benefit out of social media in every country market.
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Mike Moran

Mike Moran is an expert in digital marketing, search technology, social media, text analytics, web personalization, and web metrics, who, as a Certified Speaking Professional, regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide. Mike serves as a senior strategist for Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also serves as a member of the Board of Directors of SEMPO. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs. In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He is a Senior Fellow at the Society for New Communications Research. Mike worked at ibm.com from 1998 through 2006, pioneering IBM’s successful search marketing program. IBM’s website of over two million pages was a classic “big company” website that has traditionally been difficult to optimize for search marketing. Mike, working with Bill Hunt, developed a strategy for search engine marketing that works for any business, large or small. Moran and Hunt spearheaded IBM’s content improvement that has resulted in dramatic gains in traffic from Google and other internet portals.

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