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Is SEO no longer important?

I got a question recently from a small business owner who asked about readable URLs. But he had a larger question lurking on whether SEO was still “hot.” With all the new ways to get free attention on the Web, do we still need to worry about hoary SEO techniques that we lived and died with a few years ago? For my answer, check out my latest post at Search Engine Guide, “Is SEO no longer important?”

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Mike Moran

Mike Moran is an expert in internet marketing, search technology, social media, text analytics, web personalization, and web metrics, who, as a Certified Speaking Professional, regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide. Mike serves as a senior strategist for Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also serves as a member of the Board of Directors of SEMPO. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website,, most recently as the Manager of Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs. In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He is a Senior Fellow at the Society for New Communications Research. Mike worked at from 1998 through 2006, pioneering IBM’s successful search marketing program. IBM’s website of over two million pages was a classic “big company” website that has traditionally been difficult to optimize for search marketing. Mike, working with Bill Hunt, developed a strategy for search engine marketing that works for any business, large or small. Moran and Hunt spearheaded IBM’s content improvement that has resulted in dramatic gains in traffic from Google and other internet portals.

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  1. Avatar Eranda

    If someone says ” SEO is no longer important” that would be a very bold statement. May be the importance have been reduced when comparing with early 2000 era. But still SEO plays a vital role in the development of a web site.

  2. Avatar Joyce Porter

    Yes Eranda is right thats a very BOLD statement, for me thought SEO is still important cause people still search using search engine and doing your SEO will surely boost your site on serp.

  3. Avatar Marble Host

    SEO cannot be dead as long as internet marketing and promotion is alive. I think that SEO is the future and not the past of all new business plans.

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