My monthly Biznology® Webinar yesterday was called “Global Social Media Marketing.” I talked for 30 minutes about how to apply your social media strategy on a global scale. Social media is becoming part of every marketer’s toolkit, but is your international marketing being left behind? The Web gives every customer a printing press that competes with yours, but are you reading what they are writing? Marketing has become a global conversation instead of a one-way message from the marketer. Sure, Twitter is important here, but how about in China? Do you know where the conversations are happening in each country market you’re in? Moreover, how do you decide which social media tasks should be done in headquarters and which should be done in each country? In this Webinar, you’ll find out how to:
- Identify the most important social venues in each country market
- Choose which markets are most ripe for a social approach
- Detect which social media tools are smart about national languages
- Create a strong central program that allows each country to do what it does best
In this free 30-minute Biznology® Webinar, I explained how to take what you already know about social media and apply it on a global scale. Don’t assume that what worked in your home country will work everywhere, and don’t expect that you can run your worldwide social program from headquarters. Learn how to use your organization’s own market knowledge to get the most benefit out of social media in every country market.
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