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Marketing Executives Network Group

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If you’re a marketing executive, and you’re not a member of the Marketing Executives Networking Group (MENG), what are you waiting for? You’re missing out on great networking and presenters like me, because I traveled to Philadelphia last night to address the local MENG chapter. I hope they learned something, but it was a great experience for me, too. MENGers always ask great questions and last night was no exception. (I’ll be using a few of them in future blog posts.) Last night’s presentation was about how marketers can use traditional direct marketing principles to track their success in digital marketing, especially social media. If you could use that kind of advice, too, check out my slides from last night for “Digital Marketing Is Direct Marketing.”

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Mike Moran

About Mike Moran

Mike Moran has a unique blend of marketing and technology skills that he applies to raise return on investment for large marketing programs. Mike is a former IBM Distinguished Engineer and a senior strategist at Converseon, a leading social consultancy. Mike is the author of two books on digital marketing, an instructor at several leading universities, as well as a Senior Fellow at the Society for New Communications Research.

1 reply to this post
  1. Mike, truer words were never spoken. We forget that the basic digital metrics are straight our of the direct marketing handbook. The real difference is how the advertising is delivered. However, we still analyz cost per conversion against allowable profit margins. We still test creative against control, we segment etc.

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