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If you’re a marketing executive, and you’re not a member of the Marketing Executives Networking Group (MENG), what are you waiting for? You’re missing out on great networking and presenters like me, because I traveled to Philadelphia last night to address the local MENG chapter. I hope they learned something, but it was a great experience for me, too. MENGers always ask great questions and last night was no exception. (I’ll be using a few of them in future blog posts.) Last night’s presentation was about how marketers can use traditional direct marketing principles to track their success in digital marketing, especially social media. If you could use that kind of advice, too, check out my slides from last night for “Digital Marketing Is Direct Marketing.”
About Mike Moran
Mike Moran has a unique blend of marketing and technology skills that he applies to raise return on investment for large marketing programs. Mike is a former IBM Distinguished Engineer and the Senior Strategist at Converseon, a leading social consultancy. Mike is the author of two books on digital marketing, an instructor at several leading universities, as well as a Senior Fellow at the Society of New Communications Research.