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For years, I struggled to explain to my mom what I do for a living. Now, I struggle to explain what I do for a...

There have always been marketers who rely on subjective data and unsubstantiated hypotheses. They have a point of view, are comfortable with their perspective...

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Social Media Marketing

One of the most common questions executives ask as their organizations embrace internal social business platforms goes like this: I see the value and...

For years, I struggled to explain to my mom what I do for a living. Now, I struggle to explain what I do for a...

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My webinar yesterday was about the dangers of social media listening. It just happened again. You’re staring at the dashboard of that slick social media...