Everyone wants to be data-driven these days, so A/B testing is all the rage. Too often, however, I run into clients that run dozens of tests a month and come…
Read Morewebsite traffic
Why you need an optimized e-commerce site
You’re taking all the right steps that marketing experts tell you to do to drive traffic to your website. You’re engaging in social media, softly promoting your brand when possible,…
Read More
Social media employee advocacy is the heartbeat of your company
Employee advocacy is the heartbeat of your company. Wait. Why are we talking about heartbeats and business? Does a company even have a heartbeat? For too many companies, their goal is…
Read More
Content marketing data: It’s not geeky and it’s not boring
Data gets a bad rap. Too often when we think of data, our eyes glaze over as we envision people with pocket protectors lecturing us on, say, the advantages of Bayesian…
Read More
