Google Analytics is a firehose of data. The same is true of just about any analytics package you might be using. Drinking from a fire hose isn’t any fun, and…
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Is Your Website Making Your Prospects Hate You?
Deep in the user agreement, I signed with DirecTV was a language that allowed them to change the channels they offer me and the price they charge me each month,…
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5 Important Ranking Factors for 2021 You Should Know
No matter the industry and niche you operate in, ranking high on Google is not only important but necessary if you are to grow your company online and offline. That’s…
Read MoreWebsite Content Audits — Less Really is More
It may sound counterintuitive at first, but less content can actually improve your website’s content marketing effectiveness. Remember that college hair-do you were so proud of? Or your high school…
Read MoreAre There Any Bad Marketing Metrics?
Are there any bad marketing metrics? You already know the answer is yes, absolutely. The real question is how to identify good marketing metrics from bad. First, let’s be clear…
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Are You Looking Deeply Enough Into Your Digital Marketing Analytics?
We get it: digital marketing analytics can be by turns annoyingly opaque and jaw-droopingly obvious. With a little effort and perhaps some outside help, you can eliminate those frustrations by…
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Clarke had it right, AI is magic
Any sufficiently advanced technology is indistinguishable from magic Arthur C Clarke A few weeks ago, Tim Peter and I spoke about AI on our podcast. There continues to be a…
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Why Millennials Value Experiences, Not Stuff
There is no question that Millennials or Generation Y consumers (born between 1980 and 2000) are an unusual breed, with very different values, buying habits and attitudes that confound older…
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What Digital Marketers Can Learn From Their Analytics Data
If you’re not measuring it, it doesn’t matter. And if you’re doing any sort of digital marketing, including content marketing, you’d better be measuring how well that marketing is working….
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Are you consulting your database of intentions?
Internet luminary John Battelle is famous for describing Google as a “database of intentions.” Back in 2003, it was a critical insight, that Google searches were actually a way of…
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