We get it: digital marketing analytics can be by turns annoyingly opaque and jaw-droopingly obvious. With a little effort and perhaps some outside help, you can eliminate those frustrations by…
Read MoreWeb analytics
Are you using data to connect with customers?
I live in the New York City area, and among baseball fans of a certain age, there is a touchstone event that they remember: New York Yankees baseball player Thurman…
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Do you know why your content works?
Maybe that sounds like a silly question to some of you, but it is one that I have been asking my clients lately. It’s taken a decade, but many of…
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SEO – rank is only half the story
When thinking about SEO, don’t just focus on your ranking positions. It’s only half the story. I’ve often heard “we rank number 3, so we’ve done our job.” Ranking well…
Read MoreOutside-in marketing: a pragmatic approach to content marketing
Content Marketing is rapidly growing, but is often done poorly. People think they have to publish content regardless of the needs of their target audience, at a pace no one…
Read MoreWhy big data and content marketing go together
Most of you are aware that James Mathewson and I have a new book out, Outside-In Marketing, which helps content marketers to use big data to improve their results. James…
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Make the most of your CRM this year
Maybe you started working with a CRM last year, but you didn’t get it set up in the most efficient way to meet your business needs. Maybe it’s one of…
Read More10 case studies show how web analytics prove ROI
What good is data if you don’t know what to do with it? Web Analytics is the measurement, collection, analysis, and reporting of internet data for the purposes of understanding…
Read MoreWhy your analytics system doesn’t track your website search
You probably use your web analytics system to track visitors to your site, where they come from, where they go, and whether they convert one of your offers at the…
Read MoreUsing web analytics and search marketing for better decision making
Yesterday, Rob Petersen, Tim Peter and I gave a Webinar on using analytics to make search marketing decisions. How is your search marketing working? Are you getting the results you…
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