Business leaders are now losing sleep over digital transformation. It’s probably the biggest concern for businesses of all kinds. But one of the first challenges they run into is the lack of clarity around what is…
Read Moreweb
Why animation works for technology business video
Animation and technology explainers The extensive use of animation in “explainer” videos can be explained by the fact that 2-Minute Explainers originated in 2004 as computer files authored in Flash,…
Read More
Families of devices multiply publisher’s powers to control the world
Lesson for leaders Today’s devices limit their users to what the designers and their apps enable. Every vendor has a roadmap that maintains control over its users. Customers are…
Read More
3 blockers of outside-in marketing
In the last three years, I have spoken with hundreds of digital marketers about their challenges. These conversations usually follow a conference talk or internal course I’ve delivered, in which…
Read MoreDo You Hear What I Hear?
Readers of my posts know that I am a career sales professional. Aside from the occasional foray into other areas of work I have been in some form of selling…
Read MoreEveryone’s on Twitter, Right?
We live in a world of hype. New and improved this. Best of breed that. I have been involved in many different industries over my career and there has been…
Read MoreCookie cutter marketing: Efficient or effective?
I recently needed to use the New Jersey Motor Vehicle Bureau Web site to get some information and was confronted with a strange looking Web navigation that could be explained…
Read MoreHyperTargeting: The future of online advertising?
Have any of you been keeping up with the attempts of social networking to add advertising to the mix in the hopes of bringing in some cash? Facebook took a…
Read More
