A keyword ontology is a knowledge graph describing relationships between the keywords your target audiences frequently use in search queries and the products and services you sell. It can include…
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4 more ways to make your email marketing more effective
In my last article, I talked about how personalization, mobile-friendliness, social connectivity, and asking for action can make your email marketing a more effective part of your marketing toolkit. Here are…
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Tech surrounds us, so use the best of it to succeed immediately
Lesson for leaders We are invisibly surrounded by the world’s best tech. Adding remote control makes it accessible. Then active resources can switch users to what they need in…
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Why you don’t need to understand machine learning algorithms
Some people think I am a machine learning expert. And in some ways, I am, which is great, because it is suddenly the flavor of the week—and I have lots…
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