Online reputation management is an area of marketing that often flies under the radar, but its impact on your business is much larger than you may think. In fact, 92%…
Read MoreThought leader
Is your brand making maximizing interest from potential customers?
In a digitally-charged world, the sales and marketing funnel is more important than ever. Engaging customers long before a sale, and even longer after it, are keys to building brand…
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The 10 most fascinating people in B2B marketing in 2016
Given the enthusiastic reception given to my debut “most fascinating” list last year, let’s make a tradition of it. Here’s my fresh list of ten innovative thinkers and doers in…
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5 reasons B2B firms should invest in social media
Over the last ten years, there has been a profound change in the way business people make buying decisions, and social media is at the heart of this. Where buyers…
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Social media strategy leaders: Lisa Marcyes
1. Welcome, Lisa! Could you please describe your professional background? How has your work brought you to where you are now, a leader in social media strategy? I started my career…
Read MoreIT buyers are calling for a change in how you market & sell to them on LinkedIn
If you want to reach, connect and engage with more IT buyers, then as a sales and marketing professional, you need to position yourself as an expert who wants to…
Read MoreLong-form content and the art of persuasion
Long-form content is not only a search darling. It also gives digital marketers options beyond the ubiquitous how-to articles or quick commentaries on local news. With long-form content, brands have…
Read MoreWhat can content marketing do for me?
Content marketing has been a buzzword long enough that most marketing-aware business people have a pretty good sense of what content marketing is. I’m sure that’s true for the vast…
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