There are a handful of news events in 2020 that are sure to continue to have a profound impact on how businesses operate as we enter 2021. More than likely,…
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Three 2017 B2B sales and marketing video trends: it’s time to make your move
Here’s where I think B2B sales and marketing video is headed this year. More conversational. Less advertorial. More formats More interactive I think the traditional categories of testimonial, webinar, explainer, etc….
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Men vs. women? Who should narrate your explainer video?
Is there any reason to prefer a male or female explainer video narrator for tech-oriented videos? My answer has always been “not really.” However, Ben Lebay, a researcher at ConversionXL.com, has published a nice…
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