Content Marketing is rapidly growing, but is often done poorly. People think they have to publish content regardless of the needs of their target audience, at a pace no one…
Read MoreTarget audience
Search: The art and science of identifying your target audience
A common theme with marketers is to acquire as much intelligence, data, and insight as possible in order to “place your bets”: meaning, you want to make sure that the…
Read More
How Trump’s brand positioned itself for victory
Without doubt, Trump’s election victory was a shock to most people, especially pollsters, the news media, and those living in urban centers across the country. In some ways, it was…
Read More
Finalizing your holiday digital marketing plan
Capitalizing on the current marketing trends will help you as you make your final preparations to your holiday marketing strategy. You likely already have your holiday marketing plan in place,…
Read MoreReal examples of how account-based marketing & selling is driving higher revenues on LinkedIn
Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn. In an article in Content Marketing Institute’s magazine, Jonathan Crossfield…
Read MoreHow Putin’s brand inspires Trump
Donald Trump recently praised President Putin of Russia with full admiration as “a leader far more than our leader” and that he “has very strong control” over Russia. As a…
Read MoreLet the market view in
There have always been marketers who rely on subjective data and unsubstantiated hypotheses. They have a point of view, are comfortable with their perspective and only accept information that confirms…
Read MoreMarketing failure should not be fatal
We live in a society that extols winning and winners. As a result, we spend a disproportionate amount of time analyzing why things have worked well, but very little time…
Read MoreCustomer focus in the Digital Age
As an adjunct professor, I get to teach my students about marketing. One of the discussions we have is around the difference between marketing and sales. I take care to…
Read MoreHow does a company measure digital media’s effectiveness?
My client’s objective was to design and take advantage of new technologies and trends to develop a new approach to accurately measure media effectiveness. My client’s goal was to position…
Read More
