The following is a sponsored article from our partner, GaggleAMP When you are thinking about your content strategy, what is one of the first thoughts that comes to mind? It might…
Read MoreTarget audience
Creating a Great Email Marketing Program
Great email marketing isn’t about that one (mythical) killer message. It’s about an on-going program that connects you to your target audience in relevant ways as they make their way…
Read MoreYour content marketing must sell solutions, not stuff
I’ve written in the past about the importance of selling solutions rather than stuff, but it’s an idea worth diving into from another angle. Said in another way, to be…
Read MoreCustomer experience enemy #1: the org chart
It’s always possible to have a bad digital customer experience if you lack the skills or investment to create one. But it’s equally possible to create bad experiences even if…
Read MoreThe Wikipedia test for content marketing
Copywriters sometimes assume that customers already understand the product – but usually, they don’t. Good content marketing educates the customer. To see the difference between “marketing fluff” and clear expository…
Read MoreHow promotional products fit in with the modern consumer
Advertisers have a challenging job of increasing recall and improving resonance with consumers. That is where promotional products, branded gifts, and giveaways shine. Perhaps that is why promotional products have…
Read MoreHow to optimize your LinkedIn profile
One of the questions I get asked the most on Quora relates to optimizing your LinkedIn profile. If you’re building a personal brand or want to become known as a…
Read MoreHow to turn your business blog into a publisher
Regardless of the products or services you sell, your goal likely boils down to one objective: solving customers’ problems. Since this single goal unites nearly all businesses, many companies have…
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