When creating content for your blog, social media profiles, email subscribers, and other purposes, you don’t want to irritate your readers. Unfortunately, some types of content can send readers running…
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Role of social media in knowledge management
There are a few important similarities between knowledge management and social media. We use them both to obtain and access new information with the use of technology. Moreover, both of…
Read MoreEffective types of native advertising for small businesses
Not many small businesses currently take advantage of native advertising, so the small businesses that do gain a significant advantage over the competition. Native advertising is advertising that looks like…
Read MoreDelivery relevancy
We are living in times when our understanding of what is physical or digital as a product or a service gets foggier than ever. Things change, and what really matters…
Read MoreWhy I told a client to quit blogging: finding your “One Thing”
Here’s a question: what’s the ONE content marketing tactic that drives the majority of your revenue? Is it blogging? Webinars? Teaching small classes? Or is your answer, “Hmm, I’m not…
Read MoreSimple content optimization – SEO for when SEO doesn’t make sense
It’s not often that you’ll hear a content marketing guy tell you that a big investment in SEO isn’t for everyone. But if your marketing focus doesn’t include creating a…
Read MoreTo get the best prospecting data, use a broker
Marketers put a lot of effort into campaign planning, but sometimes their data selection comes as an afterthought. They may forget that the target audience is the single most important…
Read MoreMy unbeatable process for building links
Yeah, I have gotten several emails lately trying to sell their unbeatable link-building process or asking me to reveal mine. I’m blushing. No, not from the compliment. Because my link-building…
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