It’s 2018! The new year is here and that means it is time for all those New Year’s resolutions. Most people make personal resolutions, but do you make resolutions about…
Read Morespecialization
Branded content just another shade of fake news?
Remember blogging for business? Better still blogging by brands? A great deal of what we now call “content marketing” can be traced back to basic business blogging where a brand…
Read MoreNew Year, new thinking in content marketing
It’s not new ideas we need, it’s new thinking to make sure that we’re applying the ideas we already know will work. Here’s my take on what content marketers should…
Read MoreHow much does customizing your marketing technology cost?
I have been noticing a pattern among many of my large clients recently. They’ve customized themselves out of business. They’ve spent so much time, money, and energy customizing their marketing…
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