Website visitors are among your most valuable prospects. They have found you, searching around for a solution. They’re clearly interested in your category and it’s very likely they are in…
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AI is the wrong name but the right idea
Many people have only recently become acquainted with the concept of Artificial Intelligence (AI), but the term was first coined 55 years ago this month at the Dartmouth conference. The…
Read More5 ways to promote your promotional products
When you invest in promotional products, you want to make the most of them. Why just use them as giveaways at a trade shows and events? When promotional products do…
Read MoreWarning: You’re ignoring your company’s best salesperson — and it just might be killing your business
Here’s a scenario for you: imagine you have an amazing salesperson who develops a deep connection with customers, beginning with their very first interaction. Even better, these prospects share their…
Read MoreTech surrounds us, so use the best of it to succeed immediately
Lesson for leaders We are invisibly surrounded by the world’s best tech. Adding remote control makes it accessible. Then active resources can switch users to what they need in…
Read MoreTake back advertising revenues: Digital Boundaries can serve millions and earn billions
Lesson for leaders If you had told Google and Facebook when they went public in 2004 and 2012 that they would capture one-fifth of global advertising revenues in 2016…
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