With more than 50 million people worldwide considering themselves to be “creators,” CB Insights, a technology analyst firm covering emerging technologies and tech startups, recently released a creator economy market…
Read Moresocial networks
Leveraging digital for customer-focused insights
Most companies conduct various types of research to understand the needs of the market. These may include primary research, 3rd party research, brand wave studies, voice of the customer, and…
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Publishing’s revolutionary breakout: always-on, multi-way connections in Shared Life Spaces
Lesson for leaders Publishing’s plight is clear: continuing today’s publishing platform is a recipe for disaster. Tomorrow is not just another day. A global digital transformation is underway. Publishing’s…
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Read this article before you start a social media program
Are you a B2B business exec whose instincts are saying you should be doing something with social media, but you’re not sure what? You’re not alone. I estimate about half…
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Organic vs paid social media: 12 myths vs realities
Organic social media is the use of social networks like Facebook, Twitter, YouTube, Pinterest, Instagram, and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to…
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50 Facts about online consumer behavior not to ignore
81% of consumers research online before buying. (GE Capitol) If the goal of marketing is to reach the consumer at moments that most influence their buying decision, then understanding online…
Read MoreSuccess and the social initiative
In implementing social technologies in business, too often a project or an initiative is started without a clear understanding of what success looks like or what business goal will be…
Read MoreBe a Twitter Power User
I thoroughly enjoyed a gathering at the New York City Marketing Executives Networking Group (MENG), where I walked the attendees through a presentation on how to use Twitter personally and…
Read MoreA life of purpose
I have fallen woefully behind in my communications with extended family, friends and professional colleagues since returning to work in a full-time position. It seems, I don’t have a moment…
Read MoreSelf-promotion, Internet style
I had dinner last night with Frank Reed, whose writing graces this page each Friday. Somehow the conversation got around to self-promotion, a dirty little hyphenated word that no one…
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