Last week, a post from social media management platform Sprout Social made me stop dead in my scrolling tracks. The post promoted new research that showed executives expect an increase…
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Going Digital in a Pandemic: The Data Tells the Story
I love mucking around in a good data set, especially when it is super interesting. There are two such data sets that were released last week, and both of them…
Read MoreTop Trends in B2B Marketing
[Note: The webinar starts about the :37 mark due to some technical difficulties.] Our latest webinar interview is about B2B marketing with expert Ruth Stevens. Business buying behavior continues to…
Read MoreWhat am I supposed to do with all this data?
Are you a marketer? Are you overwhelmed with the sheer amount of data that is now available at your fingertips? Yeah—me too. It’s almost comical how much data and insights…
Read More10 Marketing trends to watch for 2017
As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to see in the coming…
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