Here’s where I think B2B sales and marketing video is headed this year. More conversational. Less advertorial. More formats More interactive I think the traditional categories of testimonial, webinar, explainer, etc….
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Earned-media micro-influencer marketing master class
Last Friday I mounted my ’95 K1100LT touring scooter and buzzed from the intense super-highways of Northern Virginia, into our Nation’s Capital, and then through the labyrinthine streets of Washington,…
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CMOs fail to go beyond brand awareness on LinkedIn
Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social…
Read MoreGenerating ideas for your content marketing
We’ll always preach quality over quantity, but even with a strong focus on quality, sometimes coming up with the right content can be a challenge. Here are a few tips…
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How to use influencer marketing to promote your book
Here’s the deck you can look at over on Slideshare: Here’s the content from the presentation. For context, I am using six books I have promoted over the last couple…
Read MoreRemember LinkedIn for social media marketing
Promoting yourself, your brand, your products, your services, and your clients via social media is what we’re about here at Biznology. Social media marketing is what I have been doing…
Read MoreHow to engage bloggers down the long tail
It’s essential for brands to have access to and a relationship with their current customers and clients as well with their fans, natural allies, their topical neighborhood, and their prospective…
Read MoreLeveraging premium content: A how-to guide for marketers
It’s tough out there for content marketers, what with keeping a steady stream of content flowing through all the channels—company website, email, blogs, social media, etc. It can be overwhelming…
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Covering your bases: content marketing components
Despite the many trends that have popped up over the past few years in the realm of marketing, one fact remains constant: content marketing is here to stay. Whether you…
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Why content marketers should be committed environmentalists
Wherever you might stand on the whole idea of “reduce, reuse, recycle,” content marketers can take this well-known eco-mantra and adapt it to create a killer content generation process. All…
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