This edition’s collection reflects on cultivating psychological safety in our teams and larger organizations, so we can bring our best, authentic selves in service of each other and our customers/clients….
Read MoreSeth Godin
Strengths, Blind Spots and Tools for Professional Transformation
This week’s reading and listening focuses on the benefits of professional development, how to approach it and tools to facilitate success. There are perspectives on the hows and whys of…
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Success in Hybrid Work Environments
As companies begin to (or plan to in the coming months) re-open their physical offices, a range of questions and concerns will need to be addressed. Hybrid workplaces look, at…
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The Transformation of Work, Workers and the Employee-employer Relationship in a Post-pandemic World
This week’s collection reflects an eclectic range of reading and listening I’ve been doing over the last month. Thematically diverse in content and sourcing, these pieces all resonated with me…
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Branding can help local businesses avoid the “growth trap”
Local businesses have a very pragmatic attitude about branding: they ignore it. Many of them are more worried about meeting payroll, making rent, paying taxes, and other cash crises than…
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Should businesses use LinkedIn groups or Slack for prospecting? Part 2
In my previous article, I introduced the up and coming Slack tool and how it serves as an alternative for LinkedIn, which is closing its groups. More about Slack here:…
Read MoreGobbledygook: sadly, it’s still alive and well
Several years ago marketing guru David Meerman Scott conceived of a ranking he called the “Gobbledygook Index.” It was a collection of the most-used but least meaningful buzzwords that populated press releases and…
Read MoreMy social media marketing posts from 2011
I am traveling this week so I have decided to spend my blogging time aggregating some of my favorite Biznology blog posts. I have been writing for Biznology every Tuesday…
Read MoreYour social campaign needs 1000x followers
Very few people hang on your every word. Everything that comes out of Ellen’s mouth is duly noted. Same thing with Bieber, Gaga, and Katy. Godin and (skinny) Brogan only…
Read MoreYour corporate website needs to become a trap
I just started as Director of Social Media at Unison Agency in Washington’s historic Georgetown. One of my perks is getting to work with Executive Director of Strategy, Andrea Fabbri….
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