Never let the perfect get in the way of the good. Blog and post, blog and post. Write all your site content quick and dirty then publish it immediately. If you’re…
Read MoreSearch Marketing
Reddit is rolling out new user profile and moderation features
Reddit just offered me the ability to have a lovely twitter-like new profile page with profile image and header photo. This started rolling out 5-months ago. I have been on…
Read More
Stop flying blind with insights SEMRush can offer about your websites
My two-year-old WordPress blog, rnnr.us, has become my personal laboratory wherein I can do live tests on the something I have always loved doing: dancing with Google by way of…
Read More
SEMRush gives webmasters all their tools in one dashboard
I just got my hands on a Guru subscription to SEMRush so I haven’t had a lot of time to figure it out — check it out, it’s pretty advanced and comprehensive:…
Read More
SEO for site acquisitions
Considering an acquisition? What’s your strategy with the acquired domain? How are you going to handle the SEO problem? No idea? Read on for some tips! The biggest thing to…
Read More
Millennials are finally taking action in brand support
Marketers and political leaders have been frustrated for years with the reluctance of millennials to actually follow up on their complaints and take real action on brand issues. As the…
Read More
Patchwork quilt stitch your marketing website tightly together using internal links and navigation (every page is sacred, every page is great, if a page is wasted, Google gets quite irate)
Google handles every internet page separately. Every page has its own unique PageRank and you can’t tell the success of a website based only the PR of it’s Default Index…
Read More
What does SEO success look like?
Those of you who have read our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing know that we take a dim view of site redesigns. Sure, there…
Read More
Slow and steady content-creation wins the Google Search race
Fully, generously, and even a little verbosely populating your website, your blog, your social media profiles, and your social media content is 100x more important to your success than “optimizing…
Read More
Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time
How (and, to be honest, if) you, your brand, your business, and services, your products, and your colleagues are portrayed in a simple Google search is the most important personal…
Read More
