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Stop flying blind with insights SEMRush can offer about your websites fake it till you make it fitness blog by chris abrahamMy two-year-old WordPress blog,, has become my personal laboratory wherein I can do live tests on the something I have always loved doing: dancing with Google by way of search engine optimization (SEO). It’s my personal playground, allowing me to have my own island of Dr. Moreau, to be my own Dr. Jekyll and Mr. Hyde, to be my own personal Doctor Victor Frankenstein and have RNNR.US be my own personal Frankenstein’s monster.

SEM Rush Competitive Intelligence Logo 600pxThanks to SEMRush, I have learned so much about my creation–and all my creations and the creations of all my clients!

I have been passively keeping my sports blog going since early August, 2015. When I initially set up the WordPress blog, I hooked it to Google Webmaster Tools, Bing Webmaster Tools, to Yandex, and to Google Analytics. I also hooked the nascent blog to the free version of the popular Cloudflare CDN–well before I even had my first client.

1989 GWU college rower Chris AbrahamFor the last two years I have been flying blind–writing blind–ignoring the temptation to obsess about the performance of the RNNR website since it really was only a passion project and wasn’t monetized in any way. It also has nothing to do with the social media strategy and micro-influencer marketing practice I have with Gerris Corp.

So, the moment that the lovely Olga Smirnova offered me access to the $199.95/month Guru level of SEMRush, I thought I would use this powerful SEO tool to dissect and autopsy the living corpse of my health, sport, and fitness little hobby site.

Progress of site over time on SEMRush

What fun! Nothing remotely performed the way I thought they would. So interesting. For example, here are my top-5 performing keywords:

Top 5 SEMRush keywords for

Chris Abraham and Jeanne Boone at 9Round Penrose Square in Arlington Virginia off of Columbia PikeI’m pretty happy about it because each of these articles were intentional and long-form. When I started working out at the 9Round that opened up at Penrose Square in South Arlington, Virginia, off of Columbia Pike, I started live tweeting it and then I sort of fell in love with the 9Round business plan.

It’s very exciting to see how much volume of visitors have come around, over time, sustainably, and persistently, with regards a post I wrote over a year ago.


Numbered Hoka One One Bondi 3 maximalist running shoes owned by Chris Abraham on

Same thing with the Hoka One One Bondi 3 review. After I bought a pair of Bondi 4 shoes, I wondered if the Bondi 3 might be just as good but last year’s model — and it was! It seems that review and more of mine have been growing even in my absence.

What’s really cool about seeing where my articles are succeeding and failing on my blog allows me to write more in that direction; or, I can change the direction of the posting to focus more on running or kettlebells or weightlifting or whatnot.

I plan to write a big post today or tomorrow about my 7-year-old Surly Steamroller, the bicycle love of my life, and we’ll see how that ranks right after I post it, in 1-month, in 3-months, and next year.

With SEMRush I can do that simply and persistently over time. I can safely extrapolate on any or all of my findings in addition to what I learn via my other sites and via the SEO and search communities I follow and study.

Chris Abraham after running a 5kI recommend you do the same thing.

The more I see that RNNR is influencing the world and becoming an online resource via my good friends Google Search and Bing Search, the more encouraged I am to want to contribute more to the blog.

It’s encouraging me to commit to blogging more, to experimenting more.

We can all do this, with or without SEMRush, though it’s so much easier with than without.

Feel free to own the yacht but hire a crew if you’re not yet seaworthy. If you get my drift and want to adopt the yachting lifestyle yourself but either don’t have the mad sailing skills yourself, don’t yet posses a world-class crew, and don’t know yet where to go, then you should give me a call or reach out me by email — so I can help you pilot your vessel now, in the tranquil blue-green shallows of the Caribbean, as well as in the roughest seas and into — as well as out of — the storm.

If you’d like to chat more, call me at +1 (202) 869-3210 Ext 0001  email me, or feel free to self-schedule a 15-minute call, a 30-minute call, or a 60-minute call with me.

Chris Abraham

Chris Abraham, digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO), online relationship management (ORM), Internet privacy, Wikipedia curationsocial media strategy, and online public relations with a focus on blogger outreachinfluencer engagement, and Internet crisis response, with the digital PR and social media marketing agency Gerris digital. [Feel free to self-schedule a 15-minute call, a 30-minute call, or a 60-minute call with me] A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, web strategy consultant and adviser to the industries' leading firms. Chris Abraham specializes in web technologies, including content marketing, online collaboration, blogging, and consumer generated media.  Chris Abraham was named a Top 50 Social Media Power Influencer by Forbes, #1 PR2.0 Influencer by Traackr, and top-10 social media influencers by Marketwire; and, for what it’s worth, Chris has a Klout of 79 the last time he looked. Chris Abraham started doing web development back in 1994, SEO in 1998, blogging in 1999, influencer engagement in 2003, social media strategy in 2005, blogger outreach in 2006, and Wikipedia curation in 2007. Feel free to self-schedule a 15-minute call, a 30-minute call, or a 60-minute call. If you want to know the services that Chris offers check out Services If you want to work with Chris use the Contact Form You're welcome to follow me via Social Media You can learn more about Chris over in About Chris writes a lot so check out the Blog Chris offers webinars so check Events

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