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Skinflint search marketing

From the day I started my Web site years ago, one of the most popular features of the site has been my Skinflint’s Guide to Search Marketing. As a person who himself is as cheap as they come, I’ve always valued free and low-cost tools and techniques. So if you’re too cheap to even plunk down for our book, but you want to improve your search marketing efforts, have I got the place for you.

I’ve just updated the Skinflint’s Guide to Search Marketing with a few more tools and added a whole new section on forecasting your search campaign, which features as free spreadsheet that projects the revenue you can expect from a new search marketing effort. I am hoping to add more skinflint guides over the next few weeks, but for now, let me know if you have any additions you think I should make to the one for search marketing.

Mike Moran

Mike Moran is a Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also served as a member of the Board of Directors of SEMPO. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website,, most recently as the Manager of Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs. In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He was a Senior Fellow at the Society for New Communications Research and is now a Senior Fellow of The Conference Board. A Certified Speaking Professional, Mike regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide

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