According to everyone by now, Restoration Hardware realized that 98% of their online business is coming from 22 words: the various and sundry misspellings of . . . restoration hardware. In…
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Backfill your corporate history onto your blog for Google
You won’t confuse your visitors or piss off Google Search if you start posting historical newsletters, news items, press releases, product launches, and blog posts — as long as you’re…
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Publish first, then edit and revise, for Google search success
Never let the perfect get in the way of the good. Blog and post, blog and post. Write all your site content quick and dirty then publish it immediately. If you’re…
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Reddit is rolling out new user profile and moderation features
Reddit just offered me the ability to have a lovely twitter-like new profile page with profile image and header photo. This started rolling out 5-months ago. I have been on…
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Stop flying blind with insights SEMRush can offer about your websites
My two-year-old WordPress blog, rnnr.us, has become my personal laboratory wherein I can do live tests on the something I have always loved doing: dancing with Google by way of…
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SEMRush gives webmasters all their tools in one dashboard
I just got my hands on a Guru subscription to SEMRush so I haven’t had a lot of time to figure it out — check it out, it’s pretty advanced and comprehensive:…
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9 things you can do today to improve your Google search results
Because so many people presumably make so much money “doing SEO,” there’s a lot of confusion as to what Search Engine Optimization is and all the little things that you…
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Use reviews on your blog to gussy up your Google search results
If you’ve ever wondered how some search engine results come up with gold stars, those are called Google Reviews. They’re part of a special structured data coding, called schema, that…
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Patchwork quilt stitch your marketing website tightly together using internal links and navigation (every page is sacred, every page is great, if a page is wasted, Google gets quite irate)
Google handles every internet page separately. Every page has its own unique PageRank and you can’t tell the success of a website based only the PR of it’s Default Index…
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Slow and steady content-creation wins the Google Search race
Fully, generously, and even a little verbosely populating your website, your blog, your social media profiles, and your social media content is 100x more important to your success than “optimizing…
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