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Use reviews on your blog to gussy up your Google search results

If you’ve ever wondered how some search engine results come up with gold stars, those are called Google Reviews. They’re part of a special structured data coding, called schema, that tells Google which web site pages contain proper 1-5 star reviews. Then, Google renders these reviews inline with the Google SERP. It’s very groovy!

Feiyue Tiger Claw shoes are perfect for indoor rowing and kettlebell training

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You’re lucky! If you’re writing, posting, journaling, reporting, marketing, or blogging on a WordPress install and you have either admin access to access to a site administrator, life is easy. Just install WP Review and go to town!

I use WP Review by MyThemeShop and it works for me. If someone can tell me why I should pay $77 to upgrade to WP Review Pro, let me know on Facebook, Twitter, Google+, or in the comments below.

First step, just install WP Review or something similar to that via your Add New Plugins page.

Then, make sure it’s activated and take a look through settings:

Then, when you write your next post or article that requires a starred review (Google only uses 1-5 stars), then just scroll below your text box and you should see a box that has a pull-down like this:

Since Google only recognizes 1-5 stars as a rating basis, pull down to Star:

Then, from there, do your best or maybe just seek support directly from the folks at WP Review, they’ve got FAQs and Docs. Once you choose Star as your review type, you’ll have a load of new forms to fill out. Here’s how I filled out my review of Feiyue Tiger Claw shoes — I chose six different items that I could rate about the shoes and rated them accordingly:

Then, I scrolled down further and filled out the proper review part of the WP Review plugin and tried to break down the items that I added above into a descriptive review, like so:

And then I took it even further to enable and allow anyone who visited the site to also be able to rate these cool, cheap, martial arts shoes, as well.  All of the data is automagically turned into meta data that Google understands, called Review Schema:

And, once I save and publish the post and submit the URL to Googleet voilà!

Good luck and I hope it works out for you. It’s really fun seeing posts show up with pretty stars next to them. Aside from being cool, it’s always a good thing to intentionally structure as much of your content as possible in ways that are native to Google, structured in ways that Google intuitively understands: structured data. Schema is your friend.

While this article is focused on implementing reviews on your WordPress site that Google will index and then lovingly display on the Google SERP, the schema required to show up in starts on Google Search are just code, tags, schema, and formatting.  You can learn more about reviews on Google.  Here’s a pathway to Drupal and Joomla. But for now, there are quite a lot of plugin solutions for WordPress that you can explore.  Before we go into how I do it, here’s 15 Useful WordPress Star Rating Plugins With Google Rich Snippets.

Feel free to own the yacht but hire a crew if you’re not yet seaworthy. If you get my drift and want to adopt the yachting lifestyle yourself but either don’t have the mad sailing skills yourself, don’t yet posses a world-class crew, and don’t know yet where to go, then you should give me a call or reach out me by email — so I can help you pilot your vessel now, in the tranquil blue-green shallows of the Caribbean, as well as in the roughest seas and into — as well as out of — the storm.

If you’d like to chat more, call me at +1 (202) 869-3210 Ext 0001  email me, or feel free to self-schedule a 15-minute call, a 30-minute call, or a 60-minute call with me.


Chris Abraham

Chris Abraham, digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO), online relationship management (ORM), Internet privacy, Wikipedia curationsocial media strategy, and online public relations with a focus on blogger outreachinfluencer engagement, and Internet crisis response, with the digital PR and social media marketing agency Gerris digital. [Feel free to self-schedule a 15-minute call, a 30-minute call, or a 60-minute call with me] A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, web strategy consultant and adviser to the industries' leading firms. Chris Abraham specializes in web technologies, including content marketing, online collaboration, blogging, and consumer generated media.  Chris Abraham was named a Top 50 Social Media Power Influencer by Forbes, #1 PR2.0 Influencer by Traackr, and top-10 social media influencers by Marketwire; and, for what it’s worth, Chris has a Klout of 79 the last time he looked. Chris Abraham started doing web development back in 1994, SEO in 1998, blogging in 1999, influencer engagement in 2003, social media strategy in 2005, blogger outreach in 2006, and Wikipedia curation in 2007. Feel free to self-schedule a 15-minute call, a 30-minute call, or a 60-minute call. If you want to know the services that Chris offers check out Services If you want to work with Chris use the Contact Form You're welcome to follow me via Social Media You can learn more about Chris over in About Chris writes a lot so check out the Blog Chris offers webinars so check Events

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