A keyword ontology is a knowledge graph describing relationships between the keywords your target audiences frequently use in search queries and the products and services you sell. It can include…
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Reinvent your marketing plan assignment in 10 easy steps
An effective marketing strategy is a must for the success of even the best product of industry. Reaching the minds of target buyers in the right way is essential for…
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Make your life easier with social media marketing tools and apps
It’s 2018! The new year is here and that means it is time for all those New Year’s resolutions. Most people make personal resolutions, but do you make resolutions about…
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How to influence the purchase decisions of your target market
The ultimate goal of any business is profitability. The profit motive is what fuels companies. From market research to customer segmentation to product development, entrepreneurs engage in different activities to…
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What your social media marketing consultant will never tell you
Too many companies try to outsource their social media in hopes that a social media expert, like me, will care about their brand just as much as they do. I hate…
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Earned-media micro-influencer marketing primer
In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. Big celebrities and even bigger bucks. It used to be thousands…
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What can Donald Trump teach us about market research?
Donald Trump’s presidential victory stunned experts from both sides of the aisle. Polls across every battleground state showed Hillary Clinton with solid leads, yet few of those polls seemed accurate…
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