Local businesses have a very pragmatic attitude about branding: they ignore it. Many of them are more worried about meeting payroll, making rent, paying taxes, and other cash crises than…
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Deepening B2B customer relationships with “the funnel beyond the funnel”
I’ve long observed that B2B marketers focus too much on lead generation, and not enough on current customer expansion and retention, which is, after all, where the bulk of profits…
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What is a keyword ontology?
A keyword ontology is a knowledge graph describing relationships between the keywords your target audiences frequently use in search queries and the products and services you sell. It can include…
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SEO for site acquisitions
Considering an acquisition? What’s your strategy with the acquired domain? How are you going to handle the SEO problem? No idea? Read on for some tips! The biggest thing to…
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Knowledge management in the age of social media
Ever since the days of MySpace, it became pretty clear that social media platforms have a bright future ahead. This became further clear when networking platform Facebook was launched and…
Read MoreReferrals: the best new business you can get
Hands down, the best new leads come from referrals. These prospects are likely to be highly qualified, since someone close to you thinks they might be a good fit. Even…
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