The contentious political times we live in offer scant places to hide for the average company. For every Patagonia that wears its collective ideology on its sleeve, there are thousands…
Read Morequestions
Digital maturity — ideal state
When a company invites me to evaluate the state of their digital maturity, the first question they always ask is, “What’s the ideal state?” The fact is, a complete digital…
Read More
Next for digital transformation: operational transformation
Business leaders are now losing sleep over digital transformation. It’s probably the biggest concern for businesses of all kinds. But one of the first challenges they run into is the lack of clarity around what is…
Read More
A/B testing your email marketing
As we’ve discussed over the past few months, there are a lot of factors that contribute to the success (or failure) of your email marketing efforts, from visual design to…
Read More
Warning: You’re ignoring your company’s best salesperson — and it just might be killing your business
Here’s a scenario for you: imagine you have an amazing salesperson who develops a deep connection with customers, beginning with their very first interaction. Even better, these prospects share their…
Read More
Command the planet: Lead the exponential digital Earth
Lesson for leaders The challenges in the innovation process are to align it with corporate strategy, implement it, and evaluate how to improve it: on the competition side, pressure…
Read More
What does your site search mean for your reputation?
Some of you might believe that site search is important to raise your conversion rates and what to make search work. Others might be more resigned to the fact that…
Read More
5 smart ways to use social media for knowledge sharing
The last decade in the business world has brought out knowledge management as one of the burning concepts among both small and large sized enterprises. In the era of millennials…
Read More
What your social media marketing consultant will never tell you
Too many companies try to outsource their social media in hopes that a social media expert, like me, will care about their brand just as much as they do. I hate…
Read More
How do you sell when your buyers can’t buy? Mounting dysfunction in the B2B buying process
Everyone is aware that B2B buying is complex. It involves multiple parties over long decision-making cycles. In a large enterprise, this can take months, if not years, and involve dozens…
Read More
