“Okay, I know what we are talking about. I get it.” That’s the only response you want to your positioning statement, according to Gartner research analyst Hank Barnes, who has…
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4 more ways to make your email marketing more effective
In my last article, I talked about how personalization, mobile-friendliness, social connectivity, and asking for action can make your email marketing a more effective part of your marketing toolkit. Here are…
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Marketers put a lot of effort into campaign planning, but sometimes their data selection comes as an afterthought. They may forget that the target audience is the single most important…
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Over the last ten years, there has been a profound change in the way business people make buying decisions, and social media is at the heart of this. Where buyers…
Read MoreNow is the time to fix your LinkedIn profile—here’s why
Have you been meaning to update your LinkedIn profile and just haven’t gotten around to it? You’re not alone, and I hope this article will lead you to rethink that…
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