With more digital communication channels comes more productivity and collaboration, but also more room for tracking employee conversations and, hence, privacy concerns. Employee monitoring definitely is a controversial topic that…
Read MorePrivacy
What We Can Learn From Facebook’s Privacy Mess
I spend tons of time working at the intersections of marketing, artificial intelligence, data, and privacy. That means I spend lots of time working with — and worrying about —…
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SearchChat Podcast: Is AI Bigger than the Internet?
In a recent study, 63% of CEOs agreed that AI will have more impact on their business than the internet. Think about that for a minute. The internet. And yet, 23%…
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The 10 most fascinating people in B2B marketing in 2017
Top 10 lists are everywhere this year. I even ran across a top 10 list of top 10 lists — hilarious! My list is about the most interesting people that I…
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Take back advertising revenues: Digital Boundaries can serve millions and earn billions
Lesson for leaders If you had told Google and Facebook when they went public in 2004 and 2012 that they would capture one-fifth of global advertising revenues in 2016…
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Lead exponential digital growth through publishing and advertising
Lesson for Leaders Advertising is the Internet’s main business model. How can publishers exceed the lost advertising revenues and content displays taken by dominant platforms like Google and Facebook? How…
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Are you ready for GDPR, Europe’s upcoming data privacy requirements?
Privacy is probably one of the least appealing topics in marketing. But this one’s a doozy. On May 25, 2018, any company that is not compliance with the European Union’s…
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How to choose the best cloud-based LMS software
Choosing to utilize Learning Management System software, whether it is for online education or employee training, is one of the best decisions you can make. You can provide your learners…
Read MoreHow data supports the Mobile Conversion Strategy
Choosing Customer Lifecycle vs. Funnel Analysis. Recently, I found myself at a local auto dealer service desk looking at the numerous cards and flyers on the counter for casual inspection….
Read MoreDoes asking for too much data alienate customers?
In case you haven’t noticed, it appears that the Internet is not the only place where privacy is a great idea but an apparently unobtainable reality. In the latest installment…
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